Super Bowl of Social Media

What is this?

Simply put, we’re rating all the Super Bowl commercials for their inherent “socialness.” It’s not about the creative, the content, or the comedy; it’s about how well the brand uses social media to activate, engage, and even reward the viewer. Using our social scoring chart, we’ve assigned a rating to every commercial.

And seeing that we’re judging the social nature of each spot, it only makes sense that we ask for your opinions as well. So take a look at all the Super Bowl commercials, rate them, and then share your rating on Facebook or Twitter.